What consumers like best in a pre-roll!

Top Consumer Preferences

• Potency (THC/CBD Content): Over 70% of consumers cite the concentration of THC as their top deciding factor for a potent and effective experience. For medical users, appropriate CBD content is also a key consideration.

• Price: Price is a primary concern for consumers, who want an affordable product that still offers a quality experience. Pre-rolls are often seen as a cost-effective way to sample different strains without buying a larger quantity of flower.

• Quality & Consistency: Consumers highly value pre-rolls made from high-quality, ground whole flower rather than low-grade trim or shake, which can lead to a harsh smoke or an uneven burn. A smooth draw and consistent burn (without "canoeing," or burning on one side) are essential indicators of a well-made product.

• Flavor & Aroma: The rich flavor and aroma profile, driven by the cannabis's natural terpenes, significantly enhance the smoking experience. Consumers look for specific profiles (e.g., fruity, earthy, citrusy) that align with their personal taste preferences and desired effects.

• Convenience: The primary appeal of pre-rolls is their ease of use, eliminating the need for grinding, rolling papers, and the skill required to roll a joint. This makes them ideal for on-the-go use, social gatherings, or for beginners. 

• Infused Pre-rolls: Infused pre-rolls, boosted with concentrates like kief, hash oil, or live resin, are increasingly popular for their higher potency and enhanced flavor profiles. These are often considered a premium or "special occasion" product.

• Multi-Packs and Sizes: While single pre-rolls are common, multi-packs (especially mini or half-gram sizes, often called "dogwalkers") are popular for their affordability, shareability, and for controlled microdosing. Full-gram sizes are also popular.

• Paper and Filter Types: Consumers show a preference for natural, unbleached papers, with organic hemp paper being a top choice for a clean, tasteless smoke that allows the flower's flavor to shine through. Premium filter tips (like glass or wood) that cool the smoke and improve airflow are also gaining traction as a premium feature.

• Packaging: Airtight, resealable, and child-resistant packaging (glass tubes are a popular aesthetic choice) that preserves freshness and potency is highly valued by consumers. Environmentally conscious buyers also consider sustainable and eco-friendly packaging options

• The Preroll Pro system does all this and more, automatically fill, tamp and infuse cones with our automated cone filler.